Snapchat is teaming up with Amazon.com Inc. to make it easier for the users of Snapchat to buy products that they want. Users will be able to point their Snapchat camera at a product, and the camera will scan its image or the barcode. If Amazon recognizes the product, a table with a link of the product will pop up on the screen. This news was posted on Snap’s website. This tool is only available to a small number of users in the U.S. but soon it will be accessible to more users. This move is predicted to bring more revenue to the company because they have been facing problems lately. The company has posted poor revenue growth for the past quarters.
Amazon. Com Inc. and EBay Inc. both have visual search functions, but the pairing with Snap will help Amazon with the younger shoppers. This will encourage them to use the visual search tool of Snap and to also keep the young shoppers using Snapchat instead of other competing sites. This tool makes it easier even for consumers on Amazon to better navigate the site.
This article was created on September 24, 2018.