We live in a world where digital is now everywhere. Despite broadly using and benefitting from technology, people are expressing concerns about how it is used and what it is used. On the other hand, models that companies have been relying on for decades are becoming roadblocks, demanding companies’ leaders to rethink core assumptions about how an enterprise works and redefine the intersection between people and technology.

According to Technology vision 2020, 76% of executives agree that organizations need to dramatically reengineer the experiences that bring technology and people together in a more human-centric manner. However, to achieve that result, businesses must challenge existing models to create something wholly new. An example of a company that introduced a new model for this relationship is Inrupt, a startup founded by Tim Berners-Lee (the originator of the world wide web) and a business partner to scale a data-linking architecture called Solid, which is a movement that emphasizes trust. Inrupt stores individuals’ data and use them across the web through “pods,” which can contain personally identifiable information, financial records, contact lists, content subscriptions and more. Thanks to Inrupt, people can decide where their personal data is hosted and determine which companies or machines can access their pods. They can also revoke that access at any time and even delete all their information with a click of a button, which is the solution to the invasion of privacy we have been exposed to via Facebook, Google and phone companies.

Therefore, sticking with yesterday’s models isn’t just a risk around annoyed customers or disengaged employees; it’s a permanently limited potential for future innovation and growth. In fact, as technology’s level of impact grows ever higher throughout society, successful businesses will be those that use new models to invite customers, employees, partners or the public to co-create their new course for the future.






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